Instagram is always experimenting with new features to keep the user experience fresh and engaging. One of the latest additions being tested for Instagram Reels is the option to lock content behind a secret code, which viewers must enter to access what’s hidden inside.
We came across this feature on Instagram’s @design page, where a locked Reel is displayed with a key icon on the right side of their profile. When you tap on it, you’re prompted to “Enter secret code.” Instagram also allows creators to add a hint, giving followers a clue to help them guess the correct code.

We won’t spoil the code for you, but if you manage to figure it out, you’ll be able to unlock the hidden Reel and see what’s behind it. It’s a fun and interactive addition that gives creators a new way to engage their followers. Plus, it can be a great way to share content privately with friends and family.
This isn’t the first time Instagram has tested features like this. Last year, they introduced a sticker to hide stories, requiring followers to send a DM to access them. This new feature feels like an evolution of that idea more secure, and even more interactive.
We tried accessing the feature ourselves, but it doesn’t seem to be available to us just yet. Still, with testing underway, we can likely expect a wider rollout on the Meta-owned platform soon. What do you think about the secret Reels feature? Is it something you’d be interested in trying out? Let us know in the comments!