Google has recently intensified its crackdown on third-party apps and services designed to block ads on YouTube. It has declared that it will take strict action against ad blockers that contravene its terms of service.
In a statement today, the Google-owned platform announced its bolstered enforcement measures targeting third-party apps that breach the platform’s terms of service, particularly ad-blocking apps.Furthermore, the platform has encouraged users to consider YouTube Premium subscriptions for an uninterrupted, ad-free viewing experience.
YouTube has clarified its reasoning behind this action, stating, “We want to emphasize that our terms prohibit third-party apps from disabling ads because it prevents creators from…” being rewarded for Moreover, the platform has urged users to choose YouTube Premium subscriptions to enjoy a viewing experience devoid of advertisements.
In a test to assess the effectiveness of these changes, several popular ad-block extensions such as uBlock and AdBlock were installed. However, it appears that YouTube has not yet blocked these services. Similarly, Brave, a widely-used browser known for its ad-blocking capabilities, was tested, but the videos played without any issues.
However, these stringent actions to ban ad blockers suggest that Google is pushing users towards purchasing YouTube Premium, which provides ad-free video playback and access to YouTube Music. On the flip side, Google has been gradually raising the price of YouTube Premium in the US, while prices in other regions like the subcontinent have remained stable.
What do you think about YouTube’s crackdown on third-party apps and blockers? Do you believe it’s warranted? Let us know in the comments below.
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