Out of all the daily news I encounter, the New York Times’s evolution into a gaming company was never something I expected. After all, a transformation of one of the world’s largest media conglomerates into a gaming entity doesn’t happen overnight, does it? As it turns out, it indeed has happened, but not as abruptly as one might think. At least, that’s what a recent report indicates.
This revelation stems from a freshly released report by the U.S. Securities and Exchange Commission (SEC). According to the data charts illustrating mobile app usage, it appears that individuals are dedicating more time to the NYT Games app compared to the primary news app!
As a consequence, NYT Games has experienced significant expansion, while NYT News, NYT Cooking, and other platforms have witnessed decline. This shift is driven by customers devoting more time to playing games such as Wordle , Crossword, and, notably, NYT Connections on the app.
Additionally, the NYT Games app has maintained a consistent presence in the top ten rankings on both iOS and Android charts. At present, The Times has quietly and gradually transformed into a gaming company.
While part of me is taken aback by this development, there’s also a sense of expectation. The New York Times has been producing puzzle games since as far back as 1942, notably with the introduction of games like Crossword. And as we all know, it’s been a phenomenal success, becoming one of the most widely played games that practically everyone has tried at least once.
Likewise, in 2022, the New York Times acquired the beloved Wordle game, subsequently integrating it into the NYT Games app. Presently, the media outlet is generating excitement with its latest word search game named Strands. Stay tuned for our daily NYT Strands adventures, offering hints and solutions.
According to Axios, game subscriptions have been instrumental in the company’s survival this year. With stagnant growth in news subscriptions, the bundling of games has proven to be immensely beneficial. The evident results speak for themselves.
Have you tried Wordle? Were you surprised to hear about the New York Times transitioning into a gaming company? Share your thoughts with us in the comments section below.
