ChatGPT Can Now Help You Shop, and It’s Ad-Free (For Now)

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OpenAI is currently “experimenting” with new shopping features in ChatGPT, aiming to make the popular AI chatbot more helpful for product discovery. The update enhances ChatGPT’s web search capabilities, allowing users to easily find, compare, and purchase products directly within the chat. Users will now see detailed product cards featuring images, prices, reviews, and other key information.

Each product card includes a direct link to buy the item, and when clicked, a sidebar opens showing more details similar to how Google Shopping works. OpenAI emphasizes that product recommendations are “chosen independently” and are not paid ads or sponsored content.

Although there are no ads in ChatGPT for now, OpenAI is collaborating with external partners to improve pricing accuracy. These new shopping features are being rolled out to all users, including Free, Plus, Pro, and even those who are not logged in.

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Image Credit: OpenAI via X

It seems likely that ads may eventually make their way into ChatGPT. Back in December, OpenAI CFO Sarah Friar told the Financial Times that the company was exploring an ad-based business model, though she emphasized the need to be “thoughtful” about how and where ads would be introduced. She later walked back the statement, clarifying that there were no active plans at the time.

Meanwhile, OpenAI has expanded ChatGPT’s capabilities on WhatsApp, now allowing users to perform web searches directly within their conversations. You can already chat with ChatGPT on WhatsApp by messaging 1-800-ChatGPT (+1-800-242-8478), but the web search feature is a new addition.

Additionally, OpenAI has enhanced citations in ChatGPT responses. You’ll now see multiple references in search results, with the option to hover over each link to see which part of the response it supports. ChatGPT has also improved its trending search display and now offers smarter autocomplete suggestions.

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