Apple is under fire after delaying the rollout of AI-powered Siri features earlier this month. Now, the company faces a lawsuit from a U.S. federal court for allegedly misleading consumers by marketing Apple Intelligence features that remain unavailable.
The U.S. District Court in San Jose has filed a lawsuit (PDF) against Apple, accusing the company of falsely advertising several Apple Intelligence features for Siri and engaging in unfair competition. The complaint claims that Apple heavily promoted these AI capabilities for the iPhone 16, yet most of them are still missing even six months after the device’s launch.
Since the announcement of the iPhone 16 series, Apple has released multiple promotional materials highlighting Apple Intelligence features like Genmoji, Writing Tools, and a more personalized Siri. However, after admitting to delays earlier this month, the company has quietly pulled some of its ads. The lawsuit specifically targets these advertisements, accusing Apple of misleading consumers by promoting AI features that are still unavailable. It states:
Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release.
The lawsuit alleges that Apple’s advertisements “drove unprecedented excitement” for the iPhone 16, misleading millions of consumers into purchasing new devices they didn’t actually need. It further claims that the AI features currently available are either “significantly limited” or an “entirely absent version of Apple Intelligence,” failing to deliver on the company’s promises.
The lawsuit also highlights how Apple’s slow rollout of AI features gives its competitors an advantage, raising concerns about whether the company can keep pace in the rapidly evolving AI landscape. So far, Apple has not issued an official statement on the matter. However, earlier this week, the company reshuffled its leadership for the team responsible for the still-unreleased personalized Siri. This latest legal challenge could add even more pressure to accelerate development.
What are your thoughts on the Apple Intelligence lawsuit? Do you think it’s justified? Let us know in the comments!
