CMF, a sub-brand of Nothing known for its budget-friendly earbuds, has broadened its offerings to include a smartwatch and GaN charger. Reports now indicate that CMF is venturing into the smartphone market with its first-ever device.
91mobiles recently reported on a new device from Nothing, bearing the model number “A015” and codename “Tetris.” Initially thought to be the upcoming Nothing Phone (3), the device was later spotted in BIS certification with the brand name “CMF by Nothing.” This suggests that the device is not the highly anticipated Phone (3) but rather a potential first smartphone from CMF.
The model number “A015” is distinct from previous Nothing devices like “A063” for Phone (1) and “A065” for Phone (2), further indicating that this could indeed be CMF’s debut in the smartphone market. While CMF shares design elements with its parent company, it also has its unique identity as a budget-friendly alternative to Nothing.
Given the model number, it’s reasonable to speculate that this new device may be positioned as a budget-friendly option, potentially priced lower than Nothing Phone (2a). However, without further details on specifications and pricing, it’s essential to approach this rumor with caution.
It’s not uncommon for sub-brands to venture into creating their own devices. However, CMF’s approach in a competitive price segment will be intriguing. Questions arise regarding whether the new device will receive similar software updates and features as other Nothing products. All of these factors will be fascinating to observe. Presently, it remains unclear if the spotted device is a smartphone or another product.
What are your thoughts on CMF potentially launching its devices? Some may argue it’s premature, considering the brand’s current standing. Feel welcome to express your thoughts in the comments section underneath.
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