In recent times, companies have been actively driving advancements in artificial intelligence at an accelerated pace. Microsoft, following suit, had unveiled its Bing Chat, a combination of a chatbot and search engine. However, the company seems to be restructuring its approach by rebranding Bing Chat to Copilot.
During the Microsoft Ignite 2023 event, the company disclosed its plan to replace Bing Chat and Bing Chat Enterprise with Copilot. In its official blog post, Microsoft consistently refers to its AI services as ‘Copilot‘ and explicitly acknowledges the transition from the former Bing Chat nomenclature.
Starting today, users can access the Copilot AI via its website, although it remains in a ‘preview‘ phase for now. Microsoft has confirmed its plans to transition Copilot AI from preview to general availability, scheduled to commence on December 1. Furthermore, within the Windows 11 update to 23H2, Bing will be rebranded to Copilot.
With this shift, Copilot aims to cater to the AI needs of today’s tech users. Microsoft’s move positions Copilot to compete with ChatGPT and similar alternatives, despite the existing collaborative relationship between these companies. Business users will require an Entra ID, while consumers can access Copilot by signing into their Microsoft account. Users can already explore the new website as part of this rebranding initiative.
Bing Chat had its own set of useful functionalities, aiding users in research, finding web solutions, shopping, and more. Despite AI integration, it didn’t notably elevate Bing’s market share, which has remained stagnant at around 7%, per StatCounter. Microsoft has confirmed plans to extend Copilot with commercial data protection to Microsoft 365, encompassing enterprise plans like Microsoft 365 E3, E5, F3, A3, and A5.
Moreover, Copilot AI is set to incorporate OpenAI GPT models. Currently built on GPT-4 & DALL-E 3, it merges both models into a unified AI assistant. Microsoft is taking steps to enable users to create customized versions of Copilot, tailored for specific tasks. The Bing brand will still exist, incorporating AI features under the ‘Copilot’ branding.
The evolution of AI is progressing swiftly, with Microsoft reporting over 1 billion prompts registered since the inception of Bing AI chat. Do you believe Microsoft’s decision to rebrand Bing Chat as Copilot was a beneficial move? Share your thoughts in the comments section.
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