Access to Google’s AI search features could become a paid service in the near future

In the previous year, Google introduced SGE (Search Generative Experience), enhancing its Search capabilities with Generative AI. By visiting Google Search Labs and opting in, users can experiment with this feature. It provides concise summaries of search queries to streamline results and reduce the need for extensive exploration. Although these AI summaries remain in the experimental phase, Google is considering transitioning them to a paid subscription model.

As per a report from the Financial Times, the tech giant is exploring the possibility of integrating specific AI-driven search functionalities into its premium subscription offerings. This entails subscribing to the Google One AI Premium plan, priced at $19.99 per month. This plan grants access to Gemini Advanced, leveraging Google’s advanced Gemini Ultra model.

According to the report, users on the regular ad-supported version of Google Search won’t have access to this option initially. Insights from anonymous sources informed the Financial Times about these details, which might not come as a surprise to many.

It’s important to note that even with the subscription, Google Search will continue to display ads since they are crucial for the company’s revenue. These AI features will be an additional benefit. However, users can still utilize the standard Gemini for free.

Google’s move seems aimed at offsetting the expenses that regular ads can’t cover. AI-powered searches are costly and can significantly impact profits, as highlighted in a Reuters report from the previous year. Standard searches are far less expensive compared to those processed through an AI model like Gemini, amounting to billions in costs overall.

While I understand Google’s attempt to compete with platforms like OpenAI’s ChatGPT, I can’t help but feel concerned. This marks the first time a fundamental integrated feature is being restricted by a paywall, potentially compromising the integrity of Google Search.

I worry about the possibility of accurate information being locked behind paywalls in the future. Wasn’t AI meant to enhance accessibility and simplify our lives? With Google’s 26th anniversary approaching, I hope there aren’t more surprising developments in store.

What are your thoughts on this? Would you be willing to pay for core AI features that were originally free? Share your thoughts in the comments below.