Introducing the Urban Fusion Smartwatch: Featuring a 60Hz AMOLED Display, Now Available in India


Indian wearable brand Urban has officially unveiled its latest offering, the Fusion smartwatch. Joining the ranks of affordable smartwatches, the Urban Fusion boasts a range of intriguing features, including a 60Hz AMOLED display, Bluetooth Calling, and much more. Here’s a closer look at the price, features, and other details.

Urban Fusion: Features and Specifications

Crafted with a durable metal alloy build, the Urban Fusion smartwatch features a striking 1.46-inch Super AMOLED display. With a smooth 60Hz refresh rate and an impressive brightness of 1000 nits, the display also supports the convenient Always-on-Display (AOD) functionality. Plus, users can choose from over 100 customizable watch faces to suit their style.

Setting a new standard in the industry, the Urban Fusion is the first smartwatch to incorporate quad sensors. These sensors encompass a 24×7 heart rate monitor, a blood pressure tracker, an SpO2 sensor for blood oxygen levels, and a comprehensive sleep tracker. Beyond these health-focused features, the smartwatch offers step, calorie, and distance tracking, alongside an extensive array of 100+ sports modes catering to various physical activities.

Aashish Kumbhat, Co-Founder of Urban, shared his perspective on the launch, saying, “Our vision has always been to seamlessly integrate modern technology into people’s lives. We are delighted that we’ve not only integrated advanced technology but also infused a global design sensibility to bring a touch of luxury to our products. As a nation, we’ve firmly established ourselves on the global stage, and this initiative reflects our commitment to showcasing our fellow countrymen on a global platform!

The Fusion watch takes communication a step further with its Bluetooth Calling capability. Outfitted with a speaker and a microphone featuring noise-isolation technology, the watch ensures crystal-clear calls devoid of background disturbances. Users can even access their contact list and dial pad seamlessly.

In addition to its advanced communication features, the Urban Fusion smartwatch offers practical utilities such as a calculator, alarm clock, timer, and comprehensive smart notifications.

Price and Availabilitya

The Urban Fusion smartwatch is available at a launch price of Rs 3,999, positioning itself against competitors like the Redmi Watch 3 Active and the boAt Wave Electra. Enthusiasts can purchase the watch through leading offline and online retailers, as well as the company’s official website. The watch is offered in Flame Orange and Corporate Black color options, offering consumers a choice that matches their style.


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