The entertainment firm Imaginary Ones, specializing in web3 technologies, has teamed up with fashion brand HUGO to release an innovative customizable denim jacket featuring integrated web3 functionalities.
According to a press release provided to crypto.news, this limited-edition piece is part of HUGO’s new denim-centric collection, HUGO BLUE, designed to connect with Gen-Z audiences through gaming and Metaverse platforms.
Information about the jacket was first disclosed to the Imaginary Ones community on Discord and X on March 12.
Starting from March 14, community members could secure the physical jacket by using Tether’s USDT. All available jackets were quickly reserved within an hour of the launch.
Each jacket comes with a DIY customization kit featuring five exclusive patches from both HUGO and Imaginary Ones. An NFC tag placed under the HUGO flower patch grants access to a WebAR-powered experience, allowing enthusiasts to personalize their digital wearables and share them on social media platforms without requiring a separate app.
Participants have the option to trade the digital wearable item for an exclusive Roblox appearance. This exclusive skin can only be obtained through a hidden bubble room within the game, where players will also receive a complementary helmet.
Upon personalizing their web3 jacket and claiming their Roblox skin, holders will be rewarded with $350 worth of Imaginary Ones’ native token, BUBBLE Coin.
Moreover, NFT holders within the Imaginary Ones community will enjoy an additional bonus of 10-30% in BUBBLE Coin for each NFT they possess.
“These components enable us to delight and captivate our users with novel and imaginative approaches, creating new opportunities for engagement and customization. We are continuously seeking forward-thinking brands that are keen to push boundaries alongside us. Through partnerships with such like-minded entities, we can create unique and unforgettable experiences that distinguish us in this domain,” remarked Imaginary Ones CEO Clement Chia in an interview with crypto.news.
In the web3 gaming realm, Imaginary Ones continues to expand its footprint. The company introduced two web3 games, Bubble Rider and Bubble Rangers, in 2023, both featuring in-game NFTs. Bubble Rangers, in particular, has garnered significant acclaim within the gaming community, amassing over 2 million downloads.
This recent development follows Imaginary Ones’s partnership with Web3 venture capital entity Animoca Brands. Through this collaboration, the NFT project aims to enhance its tokenomics by tapping into Animoca’s expertise and resources. Furthermore, Animoca Brands will provide support to Imaginary Ones in refining its go-to-market strategy.
0 Comments