Google Chrome, holding the highest market share among all browsers, has remained untouched by Google amidst the widespread integration of AI into various technologies. However, a shift is underway, as Google introduces three generative AI features to the Chrome browser.
These new features have already been incorporated into the Chrome 121 stable release for Windows and macOS. It’s important to note that, as of now, these AI features are exclusively accessible to desktop Chrome users in the United States. Let’s delve into the details of the new AI features making their way to Chrome.
Write Better, Organize Tabs and Generate Themes Using AI
Google is introducing tab organization to Chrome, leveraging AI to intelligently group similar tabs. For instance, if you’re researching a topic, planning a trip, or searching for a recipe, the new AI feature in Chrome can automatically organize tabs into groups. To access this feature, users can right-click on a tab and choose “Organize Similar Tabs.” Alternatively, it can be accessed from the top-left drop-down menu.
Additionally, Google is integrating the “Help me write” feature into Chrome. This feature, already available in Google Docs, is now directly accessible in Chrome. It enables users to write reviews, compose replies, or draft content on the internet wherever a text box is present.
To utilize the “Help me write” feature, users can right-click on a text field and select “Help me write.” It’s essential to note that this feature is not included in the Chrome 121 release; it is slated to be introduced in the next month’s Chrome release.
The last AI feature for Chrome is incorporated into themes. Users can now generate AI-powered custom themes that align with their mood, subject, visual style, and color preferences. Creating a prompt is unnecessary, users can simply choose the style and colors, and Chrome will automatically generate a suitable theme.
Although these integrations mark a starting point, Google is anticipated to introduce more substantial AI features to Chrome in 2024. Competitors like Microsoft have already labeled Edge as an “AI Browser,” Opera has integrated numerous AI features, and Arc is experimenting with smart functionalities for Arc Max.
Google has announced plans to integrate its Gemini AI model into Chrome this year, indicating a commitment to introducing novel ideas to enhance the browsing experience. Share your thoughts on the new AI features in the comment section below.
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