Apple has significantly increased the production pace of its upcoming Vision Pro mixed-reality headset, aiming for a launch “by February,” according to Bloomberg’s Mark Gurman.
Initially unveiled at WWDC 2023, the Cupertino tech giant had announced the availability of its $3,499 mixed-reality headset in “early 2024” for consumers in the U.S. In alignment with this targeted launch timeline, production of the Vision Pro headset at facilities in China has been operating at maximum capacity for several weeks. The goal is to have the units prepared by the end of January, with the headset set for retail release in February.
A recent Bloomberg report disclosed that Apple plans to dispatch a minimum of two employees from every U.S. retail store to its headquarters for training sessions beginning in January. The training will focus on familiarizing each employee with the functionality of the Vision Pro, emphasizing key features for discussions with potential customers, and instructing on how to assemble the headband, Light Seal, and prescription lenses.
Vision Pro: A Major Challenge Ahead for Apple
The process is intricate as employees must grasp the intricacies of fitting the device onto an individual’s head and correctly placing the suitable Light Seal on the face. An accompanying app will be available to scan a client’s face, determining the appropriate headband and Light Seal, yet the size suggested by the app will require employee verification.
Furthermore, on Wednesday, Apple reportedly sent emails to numerous software developers, encouraging them to initiate testing of their apps for compatibility with the Vision Pro using the most recent available tools. Developers were prompted to submit their software to Apple for evaluation and feedback, as highlighted by Mark Gurman.
Gurman’s report highlighted that sales of the Vision Pro mixed reality headset are anticipated to be limited solely to the United States, disappointing news for many potential customers. There’s a strong possibility that Apple will encourage customers to make purchases directly from retail stores or opt for online orders with in-store pickups to ensure accurate headband sizing and light seal fitting, essential for optimal content viewing.
While Apple is banking on the success of the Vision Pro, its hefty price tag, more than double the cost of a fully-equipped iPhone 15 Pro Max is likely to be a significant barrier for many consumers. Once we obtain the headset, we’ll provide an in-depth review of this mixed-reality device.
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