Apple’s purchase of Datakalab, a Paris AI startup, aligns with its efforts to introduce on-device AI capabilities. This development follows Mark Gurman’s revelation about Apple’s work on an in-house large language model (LLM) for enhancing AI functionalities on iPhones.
According to the French business magazine Challenges, Apple completed the acquisition of Datakalab in December 2023. Although the financial specifics were not disclosed, this acquisition coincides with Apple’s plans to introduce a range of AI capabilities in the upcoming iOS 18 and iPhone 16 series.
Datakalab, the acquired startup, is highly regarded for its expertise in algorithm compression and the creation of embedded AI systems. It was established in 2016 by Xavier and Lucas Fischer.
Since its inception, the company has made significant advancements in AI technology, particularly in low-power, runtime-efficient, and on-device deep-learning algorithms. These algorithms operate independently of cloud-based systems, contrasting with cloud-dependent AI tools like the AI generative wallpaper feature found in Pixel, Samsung, and Nothing phones.
Apple’s strategy is in line with its dedication to providing dependable performance while prioritizing user privacy and data security. By processing data locally, this approach ensures quicker responses and reduces the potential for data breaches. Apple’s interest in Datakalab likely stems from the startup’s expertise in optimizing neural networks specifically for portable devices like smartphones and tablets.
In May 2020, Datakalab collaborated with the French government to integrate AI tools into Paris transportation systems, focusing on detecting commuters wearing face masks. Additionally, the company has a proven track record working with Disney and other industry players.
Moreover, Datakalab developed technology capable of analyzing human emotions through facial recognition and visual data, which was later utilized for real-time monitoring of audience reactions during cinema screenings.
It’s worth noting that neither Apple nor Datakalab has officially confirmed the acquisition. However, Challenges magazine reported this month that the deal was disclosed to the European Union. According to the report, Datakalab’s founders did not join Apple, but several other employees have transitioned to the tech giant.
Mark Gurman’s recent report revealed Apple’s development of an LLM intended for on-device usage, contrasting with many current AI services reliant on cloud infrastructure. While Apple’s on-device LLM may not match the potency of cloud-based competitors, the company could bridge any gaps by licensing technology from Google or other AI providers.
Apple’s comprehensive AI strategy will likely be unveiled at its annual WWDC (Worldwide Developers Conference) scheduled from June 10 to June 14, 2024. Attendees can expect detailed insights into Apple’s approach to AI during this event.
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