Over time, major social media platforms have turned to serving ads to sustain their businesses. However, Discord, a popular chat app for gamers, has remained ad-free. This may change as the platform aims to boost revenue through ads.
According to the Wall Street Journal, Discord plans to introduce ads “in the coming weeks,” marking a shift from its previous commitment to an ad-free experience. Financial challenges have likely driven this decision.
Discord intends to personalize ads based on user gameplay, age, and other demographics. Users may also have the opportunity to earn rewards through ads by streaming games with friends and completing in-game tasks, although the nature of these rewards is currently unknown.
Discord has mentioned that users will be able to opt out of ads, but whether this feature will be available in the free or paid version remains unknown. To implement ads, the platform is hiring “more than a dozen people for the position of ad-sales.”
To sustain its business, Discord has relied on its Nitro subscription, which offers additional benefits. The platform has also explored NFTs, a move that faced backlash from the community. It will be intriguing to observe how users react to the introduction of ads. Initially, there may be some resistance from the fanbase, but over time, users are likely to understand the necessity of ads for the platform.
0 Comments